About Us
The Story behind East West Store
How It All Began !
Person behind East West store is Harsh Sharma. During childhood days in 1990's, he first tumbled upon his first crystal while playing in the school ground. The shimmering pieces kept on popping up here and there, leading to a hunt for finding more and more of different kinds. When you look for something, you encounter more of them. Same thing happened , when he kept finding them in backyards, the sands brought in for construction of new houses , river banks and so on.
Being more inward by nature, combined with avid interest in sports led to self-introspection along with developing intuitive abilities to some extent. Bunch of trees in the backyard including Guava, Mango , Berries , Jamun, and others helped him build connection to the nature , feeling their presence and building connection to them. Little did he know that all these things are manifestation of energy , with each radiating different vibrations of their own, and one needs to be just open and go inward to feel them more. This ability was to grow more in future when he joined Ananda Sangha.
Everyone has their own path, and his path took him to "Autobiography of a Yogi" , spiritual classic and best seller from famous Guru Paramhansa Yogananda. The book revealed many of the secrets , reaffirmed some beliefs held from childhood. Yearning to know and build more, he joined Ananda Sangha in 2014. Crystals came into life again , but now in more spiritual ways. First one was getting a Kriya Japa mala made of Sphatik ( Clear Quartz). It helped a lot in building the spiritual practice and going deeper. Over the years more and more crystals kept coming in his life in different forms. Visiting Ananda Village ( Nevada, California) took the interest to the next level. It turned out Paramhansa Yogananda , and Swami Kriyananda ( founder of Ananda Sangha), both valued gems for their value in uplifting energy around them. He also noticed that certain stones changed the quality of meditation. Swami Kriyananda especially talked about Amethyst for its property in helping calm the mind and help in meditation.These weren't superstitions , they were experiences, repeated and verified across years of practice.
Years of building up led to the opportunity of opening up East West Store in new Ananda Pune centre in 2023. This was also and answer to the lingering question "Why was it so hard to find crystals and spiritual tools in India that were authentic, ethically sourced, and not overpriced tourist-grade merchandise ?"
He started traveling across various states in India to meet different Artisans & suppliers to see what would make best sense to include in East west store range. It has to be authentic, play a part in spiritual , mental & body wellness , and most importantly worked upon by person who had good vibrations. He went beyond crystals to include tools and wellness products that could help a person in their spiritual & healing journey. Today , East west store works with such people across Gujarat, Kashmir, Orrisa, Rajasthan , Maharashtra, and more to ensure the founding principles are kept intact.
Our Beliefs
We believe that everything in the universe , even solid matter , is energy in motion. This is not a metaphor. It is the foundation of ancient Indian wisdom, quantum physics, and the lived experience of millions of meditators across centuries.We believe that the objects you place in your home and carry on your body carry vibration.
That a crystal chosen with care, sourced ethically, and placed with intention is a different object entirely from one that has passed through a dozen resellers with no awareness of its origin.And we believe that Indian craft traditions like the stonework of Rajasthan, the wool of Kashmir, the terracotta of Molela, the handlooms of Kutch - are among the most spiritually charged art forms on earth. And they deserve to reach people who will cherish them !
Our Purpose
East West Store was founded in 2023 with one simple goal:To help people grow , in body, mind, and spirit - using tools that are pure, purposeful, and powerful.Whether you're just starting your spiritual practice or deepening a lifelong path, we’re here to offer high-quality crystals, sacred decor, nature’s healing aids, and artisan crafts that resonate with authenticity and care.We handpick every item not only for its beauty but for its energy - often meditating with them, feeling their vibration, and sourcing them directly from skilled artisans across India.
Why Choose Us !
🔬Promise of Authenticity : Every crystal we stock is checked for authenticity. No heated fakes, no synthetic dyes, no misleading labels. We offer lab-certificate for many of our products for those who wish to have them. All our crystals and wellness tools are hand-selected for their high energy and vibrations.
🪨Curated Collection : All our products are handpicked. Take for instance , Habur Fossil stone . We are one of the very few stores in India who can claim to offer high grade handcrafted Habur stone products - a 125-million-year-old fossil limestone from Jaisalmer, Rajasthan. Your Fossil stone bowl or water bottle carries geological time.
🧵Ethical Sourcing Partnerships: We currently partner with 10–12 artisan families from remote regions, preserving crafts that carry generations of sacred symbolism - from pink stone murtis to Kashmiri paper mache and fossil stoneware, whose craftsmanship is rooted in tradition and devotion.
🧘Founded by Meditators: Our founders have practiced Kriya Yoga and meditation for years. We don't just sell crystals - we use them. Our sourcing decisions are guided by personal practice, not just market trends.
From Our Family to Yours
East West Store is family-run, and every order carries a personal touch .When you buy from us, you're not buying a mass-produced object. You're receiving a vibrational tool, chosen with care, intention, and trust.
We’ve walked this path too - through personal healing, through doubt, through deep moments of spiritual insight. That’s why nothing brings us more joy than hearing stories like these:
“After using your fluorite bracelet, my years-long sinus issues eased like magic.”
“I didn’t just buy a crystal, I found a companion for my daily practice.”
This is why we do what we do.
Note from our Founders
"We did not start this to be entrepreneurs. We started it because we could not find what we needed - crystals we could trust, spiritual tools from India's own tradition, artisan work that honoured the hands that made it. If you are reading this, perhaps you were looking for the same things. Welcome home."
"We’re building a community of seekers, healers, artists, and quiet warriors - people who believe that everything is connected, that healing is possible, and that the sacred belongs in the everyday.So wherever you are on your journey -curious beginner or seasoned meditator - know that you are welcome here."
Just reach out.Whether you’re unsure which crystal is right for your energy or want to know more about how something was made, we’re just a message away. We’re here to help - not just to sell.
Our Artisan Partners
Every artisan product we carry has a story behind it. Here is a small window into who makes what you receive:
Pink Stone Sculptures : Crafted by skilled persons from Orissa , using epic stories to cast shape to these rare stones with dexterity.
Kashmiri Wool Asanas : Woven by craftswomen in the Kashmir Valley using traditional patterns passed down across generations. Each asana takes days to complete.•
Kutch Tangaliya Stoles : Made using a GI-tagged weaving technique from Gujarat, where artisans hand-tie hundreds of tiny knots to create distinctive patterns.
Molela Terracotta Diyas : Crafted by the Kumhar community of Molela village in Rajasthan, whose work has GI-tag protection and has been exhibited internationally.
Persian Lace Work : Intricate hand-needlework from master craftspeople preserving a centuries-old tradition.When you buy from East West Store, 10 to 12 artisan families across India receive fair wages for their work. Their craft survives because you chose it.
